At Ronny Kobo I built and oversaw a department focused on collaborations, line extensions and customized collections with Neiman Marcus, Rent the Runway, Nordstrom, BHLDN, The Outnet & more partners. I also spear head initial design, color, concept, print story and development for Ronny Kobo main line collection.

EnThread is a Womenswear private brand which caters to an ageless, sophisticated customer with an updated aesthetic and a modern fit. The brand delivers monthly collections based on a seasonal trend capsule.

Design Lab is the main young contemporary private label at Hudson’s Bay. It is a fast fashion brand for the ageless trend seeking customer with monthly deliveries that are based off current market trends. Each delivery we move from trend, to conception working with our cross functional partners and vendors for production.

Since 2016, growing from Assistant Brand Manager to Design Manager I have helped transition the brand through many different retail strategies. The brand has transformed from multi banner when it was in Lord & Taylor as well as Hudson’s Bay, to now just being an all door Hudson’s Bay Brand.

SFW (Suitable For Work) is a private brand created with the intent to be a fashionable and multi-functional solution to interview and wear to work outfits. All under the $100 price point, the brand targets recently graduated individuals looking to spruce up their wardrobe for the real world as well as desk to dinner.

With the brands core based in fashionable suiting separates, getting the fit right was a big key to success. Mainly produced in Italy, SFW provided unique fabrications & top notch construction details to the customer.

My Senior Thesis collection is about working with the absence of all traditional closures like zippers, buttons, hook and eyes, and snaps. My initial inspiration came from traditional robes, which brought me to investigate different monk cultures and the way they dresses. These monks wore clothing without modern forms of closures.

I specifically investigated the Aghori monk culture because of their unique life style. In the Aghori culture, they re-purpose every part of the body after death, which inspired me to use as much of my fabrics as I could. When fraying my fabric I cut up from the selvage to insure a straight grain. My fraying and controlled raw edges mimics the Aghori monks primitive and earthy culture.

When developing my collection I worked to discover new ways modern women can dress, with simply wrapping or tying around their bodies. The clothes I have created are versatile in the way that they can be mutated to create different looks. The collection has the ability to be comfortable while also maintaining a high end aesthetic on all body shapes. This collection was designed with the intention of being highly merchandisable, interchangeable and salable.

Samantha Figueredo Spring Summer 2015 collection was made in her fall semester of Junior Year. Getting ready for their Senior thesis collections, Parsons students were asked to create multiple looks inspired by a topic of their choice.

Inspired by the streets and architecture of the alley ways of Greece, the collection is minimalistic with a casual feeling. The colors and tones of the clothing mimic the white and rustic Greek streets.